To create the image, we first take two different images – our “start point” and our “end point”, and digitally cut each image in dozens of thin strips. Without these lens, the effect would not be possible at all. Lenticular printing uses tiny lens, which bend light to make things appear bigger or smaller. It may appear to be magic, but there is a logic to lenticular print. Many different movements and effects are possible – the sky’s the limit! This could mean the image appears to zoom in or out, the colours may change, or the characters or figures within the image may seem to be moving. When viewed at different angles, a lenticular print piece appears to move. What makes lenticular print so attention-grabbing is the depth and motion it appears to have. One of our most eye-catching solutions, lenticular print has to be seen to be believed. Here at EBI we specialise in a wide variety of print solutions, from packaging to secure print to direct mail – but one of the techniques we are most often asked about is lenticular print.
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